- Monday, June 16, 2025
Meta has appointed Arun Srinivas as the new Managing Director and Head for India, effective July 1, 2025. Srinivas will focus on scaling business growth, innovation, and strategic partnerships across Meta’s platforms in India.
By: Vibhuti Pathak
Meta has announced the appointment of Arun Srinivas as the new Managing Director and Head for Meta in India, effective July 1, 2025.
This leadership change follows the recent expansion of Sandhya Devanathan’s role, who now leads both Meta’s India and South East Asia operations. Srinivas will report directly to Devanathan, ensuring continuity and alignment with Meta’s broader regional strategies.
A Strategic Role for Growth and Innovation
In his new capacity, Arun Srinivas will be responsible for unifying Meta’s business, innovation, and revenue priorities in India. His primary focus will be to serve Meta’s partners and clients, while supporting the long-term growth of the company’s business and its commitment to the Indian market.
Srinivas will spearhead the India charter, aiming to strengthen strategic relationships with leading brands, advertisers, developers, and partners to drive growth for India as a key market for Meta.
A Proven Leader with Decades of Experience
Arun Srinivas brings nearly three decades of experience in sales and marketing leadership to his new role. An alumnus of IIM Kolkata, Srinivas has previously held significant positions at renowned companies such as Hindustan Unilever, Reebok, OLA, and investment firm WestBridge Capital.
His extensive experience in building high-performing teams and driving business innovation positions him well to lead Meta’s ambitious agenda in India.
Track Record at Meta
Since joining Meta in 2020, Srinivas has served as Director and Head of Ads Business in India. In this role, he has played a pivotal part in leading Meta’s engagement with the country’s largest advertisers and agency partners. His leadership has been instrumental in advancing strategic revenue priorities, including the adoption of AI, the growth of Reels, and the expansion of Messaging services.
Focus on Business, Innovation, and Partnerships
Srinivas’s appointment comes at a time when Meta is intensifying its focus on business innovation and strategic partnerships in India. He will be tasked with driving Meta’s continued investment in cutting-edge technologies and platforms, ensuring that the company remains at the forefront of digital transformation in the country.
“As India continues to be at the forefront of economic growth and innovation, we are excited to have Arun at the helm of our efforts in this critical market. Meta in India is leading the way in AI adoption, WhatsApp, and Reels, and Arun’s impressive track record of building high-performing teams, driving product innovation, and fostering strong partnerships makes him the ideal leader to drive Meta’s continued investment in the country. He will continue to work closely with me as we scale the business in India.” – Sandhya Devanathan, Vice President (India and South East Asia), Meta
With Arun Srinivas at the helm, Meta aims to further solidify its position as a leader in India’s rapidly evolving digital landscape. His leadership is expected to enhance Meta’s ability to innovate, collaborate, and deliver value to its partners and users across the country.
As Meta continues to invest in AI, Reels, and messaging platforms, Srinivas’s expertise and vision will be crucial in driving the company’s next phase of growth in India.
