Highlights:
- Deepika Padukone's Instagram reel reaches 1.9 billion views
- The reel is part of Hilton’s ‘It Matters Where You Stay’ campaign
- It is now the most-viewed Instagram reel globally, surpassing Hardik Pandya and Cristiano Ronaldo
- Deepika has 80 million followers on Instagram
- She is also the first Indian actress to receive a star on the Hollywood Walk of Fame
Deepika Padukone has set a new social media record with her Instagram reel for Hilton Hotels, which has become the most-watched reel in the world, crossing 1.9 billion views as of 4 August 2025.
The video, part of Hilton’s 'It Matters Where You Stay' campaign, was shared on Deepika's official Instagram account, where she has over 80 million followers. The reel outperformed previous top-viewed videos including Hardik Pandya x BGMI (1.6B), Flex Your New Phone (1.4B), and Cristiano Ronaldo’s reel (503M+ views).
A global social media milestone
Padukone, who is the global brand ambassador for Hilton, featured in the ad campaign reel which showcases the hospitality brand’s new positioning. The video has resonated with global audiences, rapidly amassing views and making digital history in the process.
Instagram reels are often used by creators and brands for high-engagement campaigns, but few have reached the scale seen in Padukone’s Hilton collaboration. The milestone cements her influence as a global digital figure, beyond just film.
Fans celebrate the record
Fans flooded the comment section of the post with reactions, noting the scale of the achievement. Comments included:
“1.9B views is no joke... Queen for a reason.”
“2B views soon? What an incredible achievement.”
“New record! Deepika slays.”
Career highlights and upcoming work
In addition to her digital success, Deepika Padukone was recently honoured with a star on the Hollywood Walk of Fame, becoming the first Indian actress to receive the recognition.
She was last seen in Rohit Shetty’s 'Singham Again', and will next appear in the pan-Indian sci-fi action film 'AA22xA6', directed by Atlee and co-starring Allu Arjun.