Highlights
- Google Labs introduces Pomelli, a free experimental tool for ad creation
- Designed for small businesses with limited marketing budgets
- Tool generates campaign materials based on a business’s website
- Available in English in select regions
Google’s new tool targets small business advertising
Google Labs has rolled out Pomelli, a free experimental tool designed to help small- and medium-sized businesses build ad campaigns without hiring agencies or spending on creative teams.
The tool, created with Google DeepMind, aims to assist businesses that struggle with time, budget, and marketing resources.
How Pomelli works
Pomelli asks users to provide their business website link. It then analyzes the site’s visuals and text to understand branding elements including tone, color scheme, fonts, and style and uses that information to generate:
- Social media ad copy
- Visual campaign concepts
- Branding suggestions
Google refers to the profile it generates as “Business DNA,” which reflects a company’s brand look and messaging style based on the website.
The tool can also suggest logos, taglines, and brand values for users who may be developing their identity.
Availability and language support
Pomelli is currently available in English only and limited to select countries as part of Google’s experimental product slate. Users can access it through Google Labs at no cost.
