• Thursday, April 25, 2024

Business

Indian-owned gaming firm sees over 10m downloads

Representational Image (Photo by YE AUNG THU/AFP via Getty Images)

By: Shubham Ghosh

MOBILE-GAME developer company Phonato Studios has seen more than 10 million downloads of its gaming titles and registered an exponential rise in market penetration, especially in the North American market.

The firm, which was founded by Faisal Abidi and Raghib Khan, both graduates from India’s Jamia Milia Islamia university, in 2013, has seen significant growth figures and it is a remarkable achievement for a bootstrapped Indian company in an industry where its competitors from the US, China and Europe dominate.

According to a report, the main factors that have led to Phonato Studios’ success are its team, a deep understanding of the current gaming market and the decision of its founders to go the “bootstrap way” from the very first day while remaining committed to their vision of delivering the best possible experience in gaming.

Phonato Studios remains entirely debt-free till date and its game titles have got an average of 4.5-plus star reviews on Google Play and the iOS App Store.

“Being self-funded allowed us a lot of creative freedom and gave our team the opportunity to tinker with ideas. While many investors would have been sceptical about going into games in the pre-pandemic times, we jumped into it head-on because we knew this was a growing market. Now, our offerings have received critical acclaim, and we are well on our way to expanding our product range,” Khan, co-founder and director of Phonato Studios, said.

Abidi, the other co-founder who also heads the services division of their other business – RNF Technologies – said, “Calling the shots worked wonders for us! We could strategically time our growth as and when we felt the market was conducive for it. Being a self-funded company and not answerable to any investors gave us that leverage. It took a lot of patience, determination, and hard work, but as a team, we’ve been our bosses in the truest sense, and we have loved every moment of it.”

Khan and Abidi stepped into the tech services world with RNF Technologies in 2009 after gaining experience at AOL and Google. RNF Technologies, with a 250-plus international client-base using its web development and digital marketing services, proved to be the perfect springboard for Phonato Studios besides being an information technology staff augmentation firm that boasts of many Fortune 500 companies as its clients.

RNF Technologies has also been rated as one of the “Top-Performing App Development Companies for 2021” by Clutch, a reputed market research firm in the United States.

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