By: Mohnish Singh
Filmmaker Subhash Ghai, who has directed and produced some iconic films in the 80s and 90s such as Vishwanath, Karz, Hero, Vidhaata, Ram Lakhan, and Khalnayak among others, is set to enthrall the audiences with his television series Jaanaki.
His company Mukta Arts has joined hands with Doordarshan for the daily series.
Talking about this project, Ghai said, “What I have learned the most during the pandemic period sitting at home, was to observe the vast difference between cinema and television medium especially when the content on television is further divided into three platforms like OTT series, television series, and mobile shows. I did watch most of the shows on every small screen during the pandemic and interacted with most of the profound writers for TV who taught me the right approach to keep the viewers glued to the television screen.”
He added, “So, I decided to experiment with content in 2021 and produced an interesting pocket comedy play titled 36 FARMHOUSE for ZEE5 which went very well with the viewers and also celebrated a silver jubilee week on the small screen. It was an exciting challenge and was a kind of re-learning for me knowing, and understanding viewers and their consumption patterns on the small screen. Its success encouraged my company Mukta Arts to go for other challenging experiments by making a daily series for Doordarshan when we were approached. And I am delighted over the fact that today is the mahurat day of shooting. It is another milestone for Mukta Arts and our new tv series titled Jaanaki is a super story on women empowerment, especially for the homemakers of India.”
“It’s going to telecast on Doordarshan around the end of May 2023 with 208 episodes. Producer Rahul Puri and the writers of Jaanaki have done a brilliant job on the script. It has 7 songs too. I am sure the audience would love Jaanaki,” Ghai said.
Jaanaki is a story on women’s empowerment, especially for the homemakers of India.
Subhash Ghai recently on the occasion of actor Jackie Shroff’s birthday, announced his new collaboration with the former. Ghai’s association with superstar Jackie can be traced back to 1983 with Hero. Ghai went on to work with him again in Karma in 1986 and Yaadein in 2001. More details regarding the new project are awaited.