A video showing a Costco store in Frisco, Texas filled predominantly with Indian shoppers has sparked a contentious debate across social media platforms. Posted on X, the clip highlights a scene where “hardly any Americans” could be seen, implicitly equating ethnicity with citizenship. The video caption emphasized an “Indian takeover,” citing a dramatic 4,510 per cent increase in the Indian population of Frisco over the last two decades, growing from 2.5 per cent to almost a third of the city's total residents.
Demographics of Frisco: A diverse and rapidly changing city
Frisco, Texas, one of the nation’s fastest-growing cities, has indeed witnessed a significant demographic shift. Current estimates place Whites as the majority group at about 51.2 per cent of the population, with Asians comprising nearly 27 per cent, making them the largest minority. Among the Asian population, approximately 14 per cent are South Asian and Indian immigrants, linking to the rapid growth mentioned in the video. The city’s diversity is further reflected by other racial groups, including Black or African Americans (8.6 per cent)and multiracial residents (10.3 per cent).
The video’s controversial reception online
The video rapidly went viral, accumulating over 9 million views and igniting polarized reactions. On one side, some commenters argued that such ethnic concentration in public spaces was concerning and viewed it as part of a demographic change they found unsettling. Phrases like “Indian takeover” and descriptions suggesting Indians “steal jobs” through H-1B visas invoked xenophobic and racist rhetoric. Some expressed disgust and resistance to the growing immigrant presence, conflating cultural pride and citizenship in exclusionary terms.
Pushback against racist comments
Many others strongly condemned the racist undertones and the generalization of people based on ethnicity. Advocates emphasized that people of Indian origin are an integral part of American society, contributing significantly to the economy and culture. Several viewers underscored that these individuals are as American as anyone else, challenging the notion that ethnicity equates to national identity or superiority. Comments highlighted appreciation for their economic participation, community integration, and the peaceful assimilation that many have achieved in America.
Immigration and Indian diaspora in the US
The debate reflects wider sentiments during a time when anti-immigration rhetoric has intensified in certain quarters of the United States, including opposition to legal immigration programs such as the H-1B visa system that enables skilled Indian immigrants to work in the country. Critics argue these programs disadvantage domestic workers, while supporters maintain they are vital for innovation and economic growth.
Frisco and the larger Dallas-Fort Worth metro area host a considerable Indian American population, now one of the largest in the nation. This community has grown through waves of immigration including professionals, entrepreneurs, students, and families, contributing robustly to the social and economic fabric of the region.
The video of Indians shopping in a Frisco Costco has brought to light complex issues about ethnicity, identity, and immigration in America. While it exposes some societal divisions and fears linked to demographic change, it also invites reflection on inclusivity, multiculturalism, and the true meaning of being American beyond race or heritage. The discourse highlights ongoing tensions but also the resilience and assimilation power of immigrant communities in the US.
If you want, I can provide a more detailed analysis of demographic data or discuss the social and economic impacts of this population growth in Frisco or similar cities.
