By: Shubham Ghosh
Consumers in India are lapping up everything from cars, houses, and television sets to travel and jewellery this festive season that kicked off last month, as per early data, giving a boost to growth prospects despite economic gloom at other corners of the globe, Reuters reported.
Online and offline sales during the Hindu festival period beginning in the last week of September and lasting until the early part of November are estimated to cross $27 billion, almost double the amount in the same period in 2019, the last pre-Covid year, and nearly 25 per cent more than last year, industry estimates said.
The sales would include nearly $15.2 billion offline transactions, compared to about $8.5 billion in 2019, according to the Confederation of All India Traders.
This year, there will also be $11.8 billion worth of sales on online platforms like Amazon and Flipkart, said Redseer, a market consultancy, Reuters added.