India corona update 
Total Fatalities 506,520
Total Cases 42,478,060
Today's Fatalities 1,217
Today's Cases 67,084
India corona update 
Total Fatalities 506,520
Total Cases 42,478,060
Today's Fatalities 1,217
Today's Cases 67,084
  • Wednesday, June 07, 2023

Business

German sportswear giant Adidas to become new kit sponsor of India cricket team: board

Reports earlier this year had said that a deal was nearing closure and BCCI secretary Jay Shah confirmed the move on Twitter.

Representational Image (iStock)

By: Shubham Ghosh

The Board of Control for Cricket in India (BCCI) on Monday (22) said that German sportswear giant Adidas is set to become the new kit sponsor of the national side.

Reports earlier this year had said that a deal was nearing closure and BCCI secretary Jay Shah on Monday confirmed the move on Twitter. He did not give financial details or the length of the agreement.

“I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor,” Shah, son of India’s home minister Amit Shah, tweeted.

“We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas.”

Three years ago, the Indian cricket board had signed a three-year deal with the Mobile Premier League’s sports merchandise brand MPL Sports to replace Nike, US sportswear manufacturer, Reuters reported, adding that clothing brand Killer Jeans then came in as an interim sponsor after the deal came to an end prematurely and their contract is set to get over on May 31.

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