• Saturday, June 25, 2022

CRICKET

From 2024, ICC to sell men’s and women’s cricket rights separately

A scene from a cricket match between India and Pakistan women’s teams. (Photo by Richard Heathcote/Getty Images)

By: ANI

FOR the first time ever, men’s and women’s cricket rights will be sold separately for the Indian market by International Cricket Council (ICC).

The prospective partners of the apex cricketing body can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362 and 103 matches respectively. These total matches mentioned will account for ICC senior event matches only. Men’s and Women’s Under 19 CWC/T20WC matches will form a part of the tender but are in addition to these figures. Interested parties will be required to submit a bid for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership.

The International Cricket Council will release its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events starting in 2024 on Monday, June 20. The ITT is for the Indian market only, with up to six packages available across TV only, digital-only or a combination of both.

ICC Chief Executive Geoff Allardice said: “International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events. We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world competing for cricket’s most prestigious trophies.”

“There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that. We are looking for a broadcast partner who is excited by the role they will play in growing the women’s game and ensuring more fans than ever before can enjoy it,” he added.

The ITT will be released on June 20 and interested parties need to email: [email protected] to access the tender documents. A decision will be made by the ICC Board in September 2022. The ITTs for additional markets will be released following that.

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