- Thursday, May 02, 2024
The company approached the Delhi High Court in 2019, alleging that many sweet shops and eateries were unlawfully utilizing logos resembling its own.
By: Twinkle Roy
AFTER an Indian court affirmed that Haldiram’s name and logo have been associated with the brand and eatery for more than six decades, the Indian food giant will proceed to trademark them.
The Delhi High Court in a ruling on Wednesday (3) said the Indian multinational sweets, snacks and restaurant company had been making use of its mark and distinctive red oval logo since the 1960s.
Founded in the north-western state of Rajasthan in the late 1930s, Haldiram’s “bhujia” — a crispy snack made from flour and spices — is well known, besides a wide range of sweets and savouries.
Haldiram’s, which asserts its presence in more than 80 countries, including the US, UK, and Singapore, and disclosed a total revenue of $1.5 billion (£1.1 billion) last year, moved the court in 2019, alleging that imitative sweet shops and eateries were unlawfully utilizing logos resembling its own, resulting in financial loss to the chain. Haldiram’s sought trademark protection under Indian trademark law to address the issue.
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Justice Prathiba M Singh, who granted the company’s request and noted that the family concern had acquired “well-known” status, was reported by Bar & Bench as saying, “The Plaintiff exports its products not just within Asia but to a large span of other countries. In this context, the claim for ‘HALDIRAM’ to be recognised as a ‘well-known’ mark throughout India, inclusive of West Bengal, is a testament to the plaintiff’s cultural and commercial imprint.”
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“Such dynamism aims to safeguard the goodwill and trust a mark commands among consumers, irrespective of territorial divisions. By granting such a declaration, the court is also aware of the present realities of consumer perception in relation to the average consumers in the food and snacks industry,” the judge said.
