- Monday, May 06, 2024
By: Shubham Ghosh
CZECH automaker Skoda is planning to expand its presence across 100 cities in India by next month as it aims to cater to more customers with the launch of its mid-sized SUV ‘Kushaq’ less than a month ago.
According to the automaker, the expansion of the sales network is an important part of ‘Kushaq’ launch strategy. The brand will be made available in more than 100 cities across the country by August, marking the largest coverage in the country since it entered the Indian market, Skoda Auto India said in a statement.
This would also enable the automaker, which also sells models like Octavia and Rapid, to have more than 170 customer touchpoints, including sales and after-sales facilities in India, it added. The brand aims to make 225 outlets by 2022. Currently, Skoda is limited to around 85 cities across India.
“The launch of ‘Kushaq’ stands testament to a new era for the company in India. On the back of this world-class SUV, we had a clear vision of taking the Skoda brand to new and emerging markets across the country. I am delighted to share that we will be present in more than 100 cities from the coming month,” Skoda Auto India brand director Zac Hollis noted.
He said enhancing the ownership experience is a key pillar of the company’s growth strategy and increasing the network presence is one of the important pillars to meet that goal.
The launch of the ‘Kushaq’ has infused tremendous confidence and excitement across the dealer fraternity and there have been more than 200 dealership applications by potential partners who want to be part of the brand’s growth in India, the automaker revealed.
Some of the new cities in India where Skoda is looking to make a foray are Sangli, Faridabad, Bhilwara, Navsari, Panchkula, Hardoi and Vapi.
