- Saturday, April 20, 2024
By: Pramod Kumar
TO help reduce operational costs for sellers in tier-II cities, Amazon India has launched ‘multi-seller flex’ (MSF) ahead of the Prime Day sale event on July 26, 27.
The MSF sites are fulfilment centres (warehouses) operated by authorised third-party service providers.
“Amazon India partners with these local entrepreneurs to help sellers get access to storage space for their inventory and processing of customer orders. Sellers can engage with local entrepreneurs to send their products to the nearest MSF site and make them available to customers across the country,” the e-commerce firm said in a statement.
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The new facility will enable sellers to save on transportation costs associated with sending products to the Amazon fulfilment centres (FCs) outside their city, it added.
The company had recently also announced the expansion of its fulfilment network in the country with the launch of 11 new warehouses and the expansion of nine existing facilities to ramp up storage capacity
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“With a higher number of sellers joining e-commerce from tier-II and below cities, we are partnering with third-party service providers who can benefit from the revenues they earn for owning and operating MSF sites. The launch of MSF will also reduce the time to launch sellers’ products on the marketplace significantly and will also help in eliminating significant operational costs,” said Srikant Sreeram, director (Seller Flex) at Amazon India.
He added that the new initiative can help support and drive the digitisation of small and midsize businesses that seek to access and service a wide customer base through the online marketplace.
He said: “This launch will enable Amazon to offer customers a wider Prime selection and faster deliveries for Prime members, while enabling entrepreneurship and creation of thousands of indirect jobs in tier II and below geographies.”
The local entrepreneurs will also have the option to expand their business by joining other Amazon programs like Amazon Easy to provide assisted shopping experience to customers or set up Amazon Digital Kendra – a brick and mortar resource centre, the statement added.
