- Thursday, April 25, 2024
By: Shubham Ghosh
FMCG (fast-moving consumer goods) Nestle on Monday (9) said its popular brands like Maggi, KitKat, Everyday and Nescafe will have their logos masked up in order to boost awareness among people in times of the Covid-19 pandemic.
Nestle India said in a statement that the company is tweaking its product packaging to leverage the power of some of its iconic brands to deliver a strong message.
The company will also run a campaign in print and digital media to educate its consumers about the changes in packaging and generating awareness.
“Nestle India understands the need of the hour and wants to sensitise each and every individual about the one basic practice that we must all follow – Masking up,” the statement said.
Nestle has decided to take such a step amid experts warning that the rise in fresh cases and R-value in many states are worrying signs.
India has nearly 32 million cases of Covid infection and the death toll is more than 420,000. So far, 500 million people have been vaccinated in the country. The country saw a devastating second wave of the pandemic in April and May and experts have warned that a third wave would be inevitable.
“To remind all of us and to create awareness on this very important safeguard, we have commenced work towards tweaking our product packaging that will see our iconic brands ‘masked up’. Our aim is to ensure that this important message gets reinforced every time when consumers look at our products,” the Nestle statement said.
Nestle has already implemented changes at his factory lines and the products with the ‘masked up’ looks are expected to hit the market in the coming weeks.
“Our brands have a rich purpose and in the past as well, packaging changes have been made to reflect important societal messages such as on ‘Educating the Girl Child’,” the FMCG company said.
