Tata Motors to gift car to Indian Olympians who missed bronze

WHEN state authorities and private companies in India have come up showering rewards on the country's Olympians who have won medals at the just concluded Games in Tokyo, Japan, one of India’s major automaker Tata Motors has taken a unique step.

On Thursday (12), the automaker said it will gift its premium hatchback car 'Altroz' to those Indian athletes who narrowly missed the bronze medal at the mega sporting event.

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In a statement, the company said those players set the gold standard and inspired several other aspiring young sportspersons in the country to follow their example.

“To thank and recognise these homegrown players for their sheer hard work and dedication, the company would be delivering its most premium hatch, the 'Altroz', in the high street gold colour, to these players soon, it said.

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"For India, this Olympics was about a lot more than medals and podium finishes. We are fortunate to celebrate the effort and spirit of our athletes representing our country, competing under the highest pressure against the absolute best talent the world has to offer, and coming extremely close to a podium finish. They might have missed a medal but they have won the hearts of millions of Indians, with their dedication and are a true inspiration for budding athletes in India,” Tata Motors president (passenger vehicle business) Shailesh Chandra noted.

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The Tata 'Altroz' has set new benchmarks in its segment in safety, design and performance and it is the automaker’s privilege to honour the spirit of these path-breakers and present them a small token that signifies the gold standard, the 'Altroz', he added.

Among the Indian athletes who narrowly missed the bronze at the Tokyo Olympics are golfer Aditi Ashok, wrestler Deepak Punia and the women’s hockey team.

India got a total of seven medals in this year’s Olympics – the country’s best ever haul – including one gold, two silvers and four bronzes.