- Friday, April 19, 2024
By: Shubham Ghosh
UNICOMMERCE, an e-commerce-focused information technology firm, has planned to invest $5 million (£3.7 million) to strengthen its international operations in various nations in Southeast Asia and the Middle East with a target to achieve 400 per cent growth in business, the company said on Tuesday (23).
The software-as-a-service provider has already acquired more than 25 new clients in various markets in Southeast Asia and Middle East, including, Singapore, the Philippines, Malaysia, Dubai, Saudi Arabia, Kuwait and others.
The company will invest the funds in product enhancement and set up local offices, sales and marketing, besides hiring local talent in these regions.
“After becoming a leader in the India market, we took a strategic decision to build our international presence. We decided to focus on emerging markets of the Middle-east and Southeast Asia as the e-commerce sector in these countries is on an upward growth trajectory,” Unicommerce chief executive officer Kapil Makhija said in a statement.
Unicommerce, which claims that it processes 20 per cent of India’s e-commerce volumes, said in the statement, “The current investment will further empower the company to accelerate its expansion plans and achieve a whopping 400 per cent growth in overseas business. As part of the aggressive growth strategy, the company also plans to commence operations in newer markets within these regions.”
The company claims to be working with over 15,000 customers across India, Southeast Asia and Middle East and processes over a million daily transactions where it has integrated its solution with marketplaces, logistics service providers in these regions such as Lazada, Amazon.ae, JollyChic, Shopee, NinjaVan, Fleet.ph, XDE, Aramex, DHL etc., Press Trust of India reported.
“We spent the initial time researching about the market so that we could get our product ready for these markets. Now we are in a position to accelerate our international business at a lightning-fast speed with strong capital infusion focused on client acquisition, creating brand awareness, and continuous product development,” Makhija said.
