Greggs and KFC launch sausage roll with gravy in limited-time crossover

Highlights

• Greggs and KFC unveil limited-time sausage roll with KFC gravy
  
• Free giveaways to take place in London (7 Aug), Manchester (8 Aug), Newcastle (9 Aug)
  
• Sharing bucket available via Uber Eats for £10 in four cities on 15–16 August
  
• Collaboration follows daily national consumption of 15,000 litres of KFC gravy and over 1 million Greggs sausage rolls
  
• Greggs recently reported a 14.3% drop in pre-tax profits for H1 2025
  

Fast food chains Greggs and KFC have joined forces for the first time to launch what they call the “culinary crossover of the century” — a Greggs sausage roll served with KFC’s signature gravy.

The collaboration, described by the brands as the “mash-up the nation’s been craving,” is being rolled out in limited quantities at three UK locations before being made available via delivery.

According to both companies, the decision to partner followed Britons consuming over 15,000 litres of KFC gravy and more than 1 million Greggs sausage rolls every day over the past year.

Where to try it

The free giveaway tour will take place from 12 pm to 5 pm at the following locations:

• London’s Southbank Centre on Thursday, 7 August
  
• Manchester’s Cathedral Gardens on Friday, 8 August
  
• Newcastle’s Times Square on Saturday, 9 August
  

Samples will be handed out on a first-come, first-served basis.

A Greggs x KFC Sharing Bucket, featuring six sausage rolls and a large tub of KFC gravy, will be available for £10 exclusively on Uber Eats in London, Manchester, Newcastle and Birmingham on 15 and 16 August.

Both companies said they expect strong interest from fans of the two brands during the short promotionPA

Brand reactions

Phoebe Syms, brand manager at KFC, said fans had long called for the pairing:

“At KFC, we bleed gravy. We go to obsessive lengths for our liquid gold... Now we’re joining forces for just a few days to give the people a taste of what they really want.”

Fiona Mills, brand communications lead at Greggs, added:

“With 96 layers of light puff pastry... we’ve always known our sausage rolls are a true British icon. And why not pair one icon with another?”

Both companies said they expect strong interest from fans of the two brands during the short promotion.

Greggs profit update

The announcement comes just a week after Greggs reported a 14.3% drop in pre-tax profits, down to £63.5 million for the half-year to 28 June 2025.

The Newcastle-based bakery chain cited poor weather, lower consumer footfall, and rising costs as key challenges. The company said the first half of the year had been “more disrupted” than the same period in 2024.