- Sunday, April 28, 2024
This is the first time that Gujarat Cooperative Milk Marketing Federation is starting fresh milk outside India.
By: Shubham Ghosh
INDIA’S Amul fresh milk is set to make its debut beyond the country’s borders as the Gujarat Cooperative Milk Marketing Federation (GCMMF) introduces four milk variants into the US market within a week. This move aims to serve the Indian diaspora and the Asian population.
“We have been exporting dairy products for many decades. This is the first time we are launching fresh milk outside India,” GCMMF managing director Jayen Mehta told news agency Press Trust of India.
He said the federation has tied up with America’s 108-year-old Michigan Milk Producers Association (MMPA) to launch fresh milk in that country’s market.
Read: Why India, world’s largest milk producer, is stepping up imports
While the collection and processing of milk will be done by MMPA, the GCMMF will do marketing and branding of Amul fresh milk.
“Recipe will be ours. Within one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the US market,” he said.
Read: Formula milk companies use exploitative tactics to undermine breastfeeding: Lancet series
The GCMMF official also said that fresh milk will be made available in New York, New Jersey, Chicago, Washington, Dallas and Texas, among others.
Asked about the selling target, he said GCMMF will focus on branding and marketing for the next three-four months.
“We are expecting a good response from customers,” he said, adding that GCMMF would also launch fresh milk products like paneer, curd and butter milk in the near future.
During the 2022-23 fiscal, the turnover of GCMMF stood at around Rs 55,000 crore (£5.21 billion), up 18.5 per cent from the previous year.
It is already exporting dairy products in about 50 countries.
(With PTI inputs)
