- Thursday, April 18, 2024
By: Shubham Ghosh
IKEA India has planned to source more products locally to combat growing inflation, as the Swedish furniture company looks to cater more to the country’s burgeoning middle class with the launch of its latest store on Wednesday (22).
According to a Reuters report, the company’s fourth and biggest store in India opened in the country’s IT hub of Bengaluru, four years after the group entered the Indian market.
The store, spread over 460,000 square feet, will sell a wide selection of the brand’s home products and furnishings and that include the popular Billy bookcase and Fargrik mugs.
The furniture maker is betting big on home furnishings in the southern Indian city, where rental spaces are more affordable and bigger than India’s financial capital Mumbai, where IKEA has two stores.
