- Saturday, May 04, 2024
By: Shubham Ghosh
DIRECT selling FMCG firm Amway India on Tuesday (17) appointed Olympic medallist Saikhom Mirabai Chanu as the brand ambassador for Amway and its Nutrilite range of products. Chanu, who won India’s first medal at the recently held Tokyo Games in weightlifting, will spearhead the company’s campaigns focused on its foundation range like Nutrilite daily, Omega and All Plant Protein amongst others, across various platforms.
Anshu Budhraja, chief executive officer of Amway India, said the company’s association with Chanu is a tribute to the country’s “incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society-at-large”.
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He said, “Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women.”
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Speaking on her association with Amway India, the 26-year-old Chanu from the north-eastern state of Manipur said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is world’s no 1 vitamins and dietary supplements brand, committed to making people lives healthier.”
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Ajay Khanna, chief marketing officer, Amway India, said, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.”
Chanu, who returned from the Olympic Games in Rio in 2016 empty-handed, accomplished the mission at Tokyo to win a silver, bettering the record of Karnam Malleswari who had won a bronze at the Sydney Games in 2000.
