- Thursday, April 25, 2024
By: Shubham Ghosh
TATA AIA Life Insurance on Wednesday (8) announced that it has signed a multi-year brand partnership with Olympic gold-winning athlete Neeraj Chopra as its brand ambassador. Chopra won a gold in javelin throw at the Tokyo Olympics last month, ending India’s 13-year wait for the top medal at the Olympics.
Venky Iyer, executive vice president and chief distributive officer of Tata AIA Life Insurance said in a statement, “As a VSM awardee in the Army and a National Icon today, Neeraj symbolises incredible passion for excellence and a great commitment to serving the nation. For us at Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives.
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“And quite like we observe in Neeraj’s journey, Passion for Excellence, and an Obsession to do the best for our consumers, the people of India, are among the core values at Tata AIA. We are delighted to partner with Neeraj and welcome him warmly into the Tata AIA family.”
Commenting on the partnership, Chopra said, “Joining the Tata AIA family was a logical step for me. I firmly believe that there is a need to educate Indians, especially the youth, about the need for life insurance and to help them plan for their financial goals, at the right time. Further, the pandemic has made us realise the key need to pursue physical and emotional wellbeing in our day-to-day life. Tata AIA’s protection and health and wellness solutions offer distinct and significant benefits to consumers. I am happy be a part of the brand’s vision and look forward to exciting times ahead.”
The Tata AIA Life Insurance partnership is not the only one that Chopra has found himself in after his mega feat at the Olympics. It has been reported that the athlete has also been signed by India’s top education firm Byju’s and several other brands.
Experts have said that Chopra’s brand value has taken a big leap forward and his current endorsement value is a record for any athlete in India.
Mustafa Ghouse, chief executive of JSW Sports which manages and sponsors Chopraj, in a statement remarked that Neeraj was sought by almost 80 brands. “While we have requests from close to 80 brands, Neeraj has a limited number of free days between training camps in India and abroad over the next 12-14 months, so we have to be selective about signing on brands. Apart from the mainstream endorsements, multiple digital-only deals are also being lined up, following interest from brands,” he was quoted as saying in one report.
